FourEyesSquad

With a plethora of social networking sites today, effectively integrating your business in social networking has become quite important. Right now, the fact that you can hear terms such as a “Youtube sensation”, or a “Facebook nation” speaks volumes on just how much social networking sites can affect people’s awareness of your business.

Today, social networking sites are seemingly the new “word of mouth”. It has become a new form of marketing. A good review from a person who is part of a network is sure to spread, thereby netting you positive remarks and perhaps new clientele. Conversely, having poor reactions would most probably turn off some people who do not know anything about your company.

So the next question is that how can you use social networking sites effectively to grow your small business?

Constant Communication:

If you put up an official page in a social networking site, you would be able to easily monitor the various criticisms that are thrown to your company. You would be able to easily respond and give out an official statement to help stem the negative feedback about your company.

On a positive note, you would be able to provide your clients with updates or promotions. This is good because messages through social networking sites are highly likely to be read by your target clients.

Study trends and understand your clients’ wants and needs:

The social networking sites are quite active with discussions and forums about various topics. Aside from monitoring them for feedback or comments about your company, you can also use it to study what your clients’ needs and wants are.

You can use it to be able to try and cater your product or service to match the desires of your target market.

Aside from these tips, you should also remember that as these social networking sites evolve, you would be able to find more ways, to use them in your business.

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Business Process Outsourcing techniques have been one of the key things in the growth of a company for more than a few years. It truly has helped in a company who is cutting costs but still want to be able to maintain a good quality service, either in their backend operations (business processes) or with their client communication (help hotlines or telemarketing).

With that said, there are still plenty of companies that are wary or are hesitating when it comes to applying Business Process Outsourcing to their own work environment. They are apprehensive because of some rumors or myths that people usually associate with BPOs. These myths hinder the company from entrusting their operations to outsourcing companies.

To make people and small business owners learn more about Business Process Outsourcing, here are some BPO myths that we would try to debunk:

BPO’s just make and receive calls –

There is actually some truth to that myth. One of the things that is commonly outsourced by Businesses is customer service through hotlines as well as telemarketing. But you should understand that there are other capabilities that a BPO can help you with. There are plenty of other ways where a BPO can actually help you in. They can do simple back office work such as data entries or even more advanced work such as pay roll management.

BPO companies employ substandard workers –

Some companies are wary of getting BPO services because they think that the people that a BPO company uses are those who are not good enough for other kinds of work.

Actually, since the BPO is becoming a lucrative industry, there are many skilled people who seek employment in them. There are even schools that offer courses specifically targeted for this industry.

Hopefully, by debunking these 2 common myths, you would be more inclined to find a BPO Partner to help in your company’s operations.

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Previously, there was a discussion about selecting between a softphone or a hardphone when it comes to Voice over Internet Protocol technology. Advantages and Disadvantages were mentioned about both devices when it comes to their personal or even small business use. One of the advantages of a softphone that was not tackled in that previous post was the ability of the owner to customize what kind handset or headset they would like to use. Since a softphone is computer based, selecting the hardware setup to utilize it is not as limited as a hardphone.

An example of this is the new product by the company DreamCheeky, a USB port VoIP/Skype phone with a twist. This device has the traditional earphone and microphone setup of other VoIP phones but this time brings it in a package that is surely appealing to Star Trek fans everywhere. Timed with the release of the new Star Trek Movie this week, this handphone is a perfect replica of the communicators used in the original Star Trek TV series.

The “Star Trek Communicator” VoIP phone comes with all the features of a regular USB connected VoIP device. It has a Volume switch, speakerphone functions, volume control and a 6 foot long USB cable. It is also compatible with computers running Windows XP, Vista, and Mac OS X Tiger or greater and voice chat applications such as MSN, Skype, AIM, Yahoo! Messenger and etc.

Of course with the kind of design, and built in Star Trek sound bites such as “Transporter room ready to beam up” that the phone has it is obviously catered to hardcore Trekkies and not for small business owners looking for something to add to their office equipment.

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