Beginners Checklist for Small Business SEO
One of SEOmoz’ writer, Danny Dover wrote a very comprehensive and enlightening article on how small businesses should go about optimizing their websites aptly entitled as Beginner’s Checklist for Small Business SEO.
The article contains links to great resources that will speed up your knowledge of SEO, it doesn’t matter if you’re a seasoned search engine optimizer or marketer or just a beginner with no prior knowledge in SEO because it is very exhaustive and comprehensive. In a nutshell, what you need to do are as follows:
- Complete the The Beginner’s Checklist for Learning SEO
- Write down your goal
- Brainstorm and write down search queries
- Research your chosen keywords
- Using what you learned from keyword research, record what you believe to be the best keywords
- Analyze the current Search Engine Results Pages (SERPs) for your keywords
- Create a list of your competition
- Use Yahoo Site Explorer to find the sources of your competitor’s links
- Search for your client’s site
- Sign up and verify with Google Analytics, Google Webmaster Tools, and Live Search Webmaster Center
- Let Google Analytics run for two weeks before doing any SEO
- Evaluate the visual design of your client’s site
- Check compatibility between browsers
- Create a new e-mail address specific to the site you are working on
- Look at your HTML code and optimize all of the SEO related tags
- Add company address and phone number
- Add a robots.txt
- Add your client’s business and website to the major search engine’s local listings
- Add your client’s website to industry specific directories
- Try to get the links your competition already has gotten
- Get more links
- Decide if utilizing social media sites is advantageous
- Create and submit sitemaps
- Optimize your client’s site from Google’s side
- Track progress
- Create and maintain a spreadsheet of your rankings
- Continue to make changes, build links, and record your results
To get all of the samples associated with this article, visit SEOmoz.
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Tags: seo, seo brand media, seo tips, Small Business
